butter London
March 2018 - October 2020
“We believe that makeup and nail polish should be easy. It should leave you happy, good-looking and polished —-for Feel Good Beauty® you can trust.”
butter LONDON is a Seattle-based cosmetics company that initially began in 2005 with nail polish. It has since expanded further into the industry and has established itself as a clean beauty brand with premium feel good products for all skin tones and ethnicities to enjoy.
As a Graphic Designer, I support both Sales and Marketing for projects in print, packaging, digital campaigns and more. I designed marketing materials and the digital campaign for the butter London x Amazon Prime Video Good Omens collaboration, as well as the packaging artwork for our Holiday 2019 Collection and many more!
I also previously helped manage our e-commerce site and email marketing campaigns by updating all site graphics for relevant campaigns and scheduling sends. Additionally, I edit social and model photography to use in retail, influencer materials and online sites.
Check out our site at https://www.butterlondon.com/
I work collaboratively with our Art Director (Bonnie Dain) to deliver art for in-store gondola design, packaging and marketing materials. Some of my work can be seen in store and online at Kohl's and Ulta!
In Spring 2019, I worked closely with our Marketing department and Amazon Prime team to design print and digital assets for the Good Omens collaboration. Due to legal reasons, the actors had to be removed from the original art so I adjusted the text and logo placement to showcase the skull imagery. As a fan of Neil Gaiman, I was very excited to have worked on this project.
Good Omens Marketing Card
Front & Back of the insert card
Duo Sets and Card taken by @jedipirate
Holiday 2019 Packaging
Digital
These typically include assets for: email, social media campaigns, digital ads, web assets and other digital marketing materials. Below are some of the campaigns I took lead on and had creative control over (with oversight of our Art Director, Bonnie Dain).
butterLondon x Good Omens Launch
P.D. Quick Dry Restock
Timeless Romance Collection Launch
Timeless Romance Bridal Moodboard (L) & Final Campaign Graphics (R)
Photography
I previously shoot in our in-house studio, and am still learning how to work with professional lighting. I retouch all photos myself, as well as any other images we receive (product and model) from other photographers. Below are photos are some of the images I have shot and edited myself for @butterlondon.
